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Why the Smart Move Is Booking Weeks Ahead, Not Days Valentine's Day and Mother's Day are the two heaviest flower days of the year, and they operate nothing like a random Tuesday order. On a normal week, a flower shop might move a few hundred stems. In the stretch before February 14th or the second Sunday in May, that number can jump five or six times over, and the entire supply chain — growers, importers, wholesalers, delivery trucks — gets strained to its limit. If you